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Why Do Formula 1 and Poker Go Hand-in-Hand?

Why Do Formula 1 and Poker Go Hand-in-Hand?

Online poker sites forming partnerships with sports stars and influencers is nothing new. However, in recent times, there has been a trend of social casinos and online poker giants collaborating with Formula 1 racing teams.

PokerStars joined forces with Oracle Red Bull RacingPartyPoker are in bed with McLaren Racing, and even GGPoker got in on the act when seven-time world champion Lewis Hamilton made a shock appearance at the tables in a $10,300 buy-in tournament during the site's High Rollers Week.

Social Poker Site Global Poker Gets In on the Act

In early March 2023, VGW, the parent company of the epic social poker site Global Poker, announced its own Formula 1 connection, when it put pen to paper on a multi-year deal with the world-famous Scuderia Ferrari team.